20 April 2021

Boutique agency Citrine Research launches with unique adviser sounding board

A new specialist financial and business services research consultancy launches today - leveraging a ready-built community to provide insight and guidance

A new agency has been launched by research experts Kate Turner and Julie Irwin, aiming to provide clarity through research and insight.

The agency, called Citrine Research, contains 50 years of market research experience through Kate and Julie. They have a real passion for research and psychology in the financial and business services sectors; and their hands-on, open and flexible style brings a unique ‘partnering approach’ to clients.

Recognising the challenges of B2B audience access, Citrine Research is launching its very own adviser sounding board called Adviser Exchange. This offers agile, quality insight through a proprietary community of advisers and brokers who are ready and willing to engage in research.

The Adviser Exchange sounding board includes a range of financial intermediaries spanning mortgages, commercial finance, wealth, protection and insurance.

One of the adviser members, Alistair Norton from GHL Network Services Ltd, remarked: “It’s a valuable use of my time as it’s a constructive feedback mechanism to get my views heard by providers. The Adviser Exchange Panel is also an interesting and thought-provoking interview experience as it gives time and space to talk through market issues from a different perspective.”

Commenting on the launch of Citrine Research, MD Kate Turner said: “We are excited to launch Citrine. We share a passion for research and delivering clarity. We work closely with financial and business services clients to deliver clear, focused and valuable insight.”

Julie Irwin, who serves as Director, added: “We’re particularly excited about launching our own adviser community. We know it is an increasingly consolidated and fragmented market, which means intermediaries are harder to reach and engage in research. Our new sounding board looks to resolve this issue and provide fast, agile access in a way that benefits both our clients and the community of advisers.”

Citrine will research across the marketing mix with particular expertise in new proposition development, comms testing and thought leadership. It offers the full range of qualitative and quantitative techniques and tailor all research approaches to meet the specific client need.

Website: www.citrine-research.com

To find out more please contact Kate Turner: 07972 024096 or by email at kate@citrine-research.com