OUR EXPERTS

Citrine Research was founded by Kate Turner and Julie Irwin.


We share a passion for research and understanding customer psychology. With more than 50 years' experience of market research in financial and business services sectors, we bring a wealth of contextual understanding to each research enquiry. We are both intuitive and commercially minded, delivering clear, impactful and actionable output.

Throughout our careers, we have helped numerous clients to develop and clearly articulate their products, services and brand proposition to their target markets.

Kate Turner

kate turner, managing director

Kate has been a research specialist for more than 20 years managing many major qualitative and quantitative research programmes for financial and business services clients.

Kate started her career at City Research in 1997 and has since held roles at Commonwealth Bank of Australia, Charterhouse Research and latterly a leadership role in the Financial Services vertical at Savanta. Kate has particular expertise engaging with hard to reach audiences across business, intermediary and consumer markets.

Kate is a certified MRS (Market Research Society) member (CMRS).

Email Kate at kate@citrine-research.com
 Connect with Kate on LinkedIn

julie irwin, director

Julie has more than 30 years experience as a market research professional and was elected a Fellow of the Market Research Society in 2018 in recognition of her contribution to the industry.

Julie started her career in 1984 specialising in financial and business research at IFT (now part of ORC). She was a Board Director at City Research which became part of NFO/ TNS in 2000. In 2004 Julie co-founded Charterhouse Research which was acquired by Savanta in 2017.

Julie has extensive experience and expertise researching financial and b2b audiences. She has worked with major blue chip clients, mid corporates and SMEs across a wide range of verticals to help develop, position, price and communicate propositions.


Email Julie at julie@citrine-research.com
 Connect with Julie on LinkedIn

Julie Irwin