20 April 2021

Using behavioural science to optimise clarity of comms

Cutting through with clear and engaging communications

Clear and engaging communications are vital. We communicate to be understood. Clear messages and communications build trust and integrity between the customer and an organisation. Well-written and designed communication define goals, identify problems and arrive at solutions.

It might seem very obvious but there is a lot to consider, and it’s not always easy to get it right. In financial and business services, written communications are often the key or only tangible take-away for intangible products and services. 


Written communications of all types form a critical part of the relationship an organisation has with the customer and directly impact satisfaction and advocacy. 


As part of our Delivering Clarity series, we explore the key behavioural science-based concepts that represent useful tools for optimising cut through of communications.

Click here to download the full guide (1.8Mb PDF)