Clear and engaging communications are vital. We communicate to be understood. Clear messages and communications build trust and integrity between the customer and an organisation. Well-written and designed communication define goals, identify problems and arrive at solutions.
It might seem very obvious but there is a lot to consider, and it’s not always easy to get it right. In financial and business services, written communications are often the key or only tangible take-away for intangible products and services.
Written communications of all types form a critical part of the relationship an organisation has with the customer and directly impact satisfaction and advocacy.
As part of our Delivering Clarity series, we explore the key behavioural science-based concepts that represent useful tools for optimising cut through of communications.