Over the years, we have been on the receiving end of thousands of research briefs, many excellent but some lacking in clarity and detail. A clear brief and articulation of the objectives will drive a project’s success, and we are often asked by clients: ‘What makes a good research brief?’
As part of our ‘Delivering Clarity’ series, we have written a short step-by-step guide of what goes into ‘an ideal brief’. While each research need is individual, there are some guiding principles.
Click here to download the full guide (647kb PDF)
