10 January 2023

A successful research project starts with a clear brief

A step-by-step guide on how to write an effective
market research brief

Over the years, we have been on the receiving end of thousands of research briefs, many excellent but some lacking in clarity and detail. A clear brief and articulation of the objectives will drive a project’s success, and we are often asked by clients: ‘What makes a good research brief?’

As part of our ‘Delivering Clarity’ series, we have written a short step-by-step guide of what goes into ‘an ideal brief’. While each research need is individual, there are some guiding principles.

Click here to download the full guide (647kb PDF)