20 April 2021

New investment apps: engagement or endangerment?

As the popularity of new investment apps continues, what impact do advisers think these might have on their business?

Self-directed investment is not new but use of the new generation of self-serve investment apps – Acorns, Robinhood and Trading 212 to name a few - has exploded in recent years. The apps are slick, accessible, affordable and have enticed a whole new younger generation to enter the investment market.

It is undeniable that the market has opened up to a generation notoriously difficult to engage in investing but what impact might the rise of these self-serve investment apps have on the traditional adviser channel?


We asked a group of independent financial advisers from our Adviser Exchange Sounding Board their opinion on the outlook of this market.


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